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You are here: Home / Art & Beer / Beer In Ads #2417: Just The Kiss Of The Hops Again

Beer In Ads #2417: Just The Kiss Of The Hops Again

October 2, 2017 By Jay Brooks


Monday’s ad is for Schlitz, from 1942. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another headless woman is puckering up to kiss a few cones of hops, although it looks just as likely that she’s about to blow on them for good luck. Similar to yesterday’s ad, except that this woman has black hair.

schlitz-kiss-head

And here’s the same imagery used for a different ad around the same time period:

Schlitz-Beer-Paper-Ads-Jos-Schlitz-Brewing-Company--Post-Prohibtion

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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