Friday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another of the weird bear ads, a female bear (you can tell because of the apron) is skating across a pond of ice, delivering a tray with a bottle of Schlitz beer and two glasses. That definitely is different, although I’m not sure about the refreshing part.