Beer In Ads #2442: The World Looks Brighter

Friday’s ad is for Schlitz, from 1942. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman holds a clear glass of beer to show just how clear it is as you can see the Schlitz globe easily through the beer. That certainly proves it’s “America’s most distinguished beer.”