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You are here: Home / Art & Beer / Beer In Ads #2508: My Beer Is Rheingold Says Marlene Dietrich

Beer In Ads #2508: My Beer Is Rheingold Says Marlene Dietrich

January 1, 2018 By Jay Brooks


Monday’s ad is for Rheingold, from 1953. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, German actress and singer Marlene Dietrich, supposedly lover to drink Rheingold Extra Dry whenever she’s in New York.

Rheingold-1953-marlene-dietrich

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold



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