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You are here: Home / Art & Beer / Beer In Ads #2544: My Beer Is Rheingold Says Mercedes McCambridge

Beer In Ads #2544: My Beer Is Rheingold Says Mercedes McCambridge

February 7, 2018 By Jay Brooks


Wednesday’s ad is for Rheingold, from 1950. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress of radio, stage, film, and television Mercedes McCambridge talks about chasing rainbows but contrasts that by saying “nowhere [has she] found a beer to compare with New York’s one and only Extra Dry beer — Rheingold!”

Rheingold-1950-mercedes-mccambridge-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



Comments

  1. Edward Jacob says

    February 8, 2018 at 1:56 pm

    The old folks used to drink Rhiengold. I remember parts of the jingle (add) Here goes. My beer is Rhiengold the dry beer think of Rhiengold whenever you buy beer , its not bitter or sweet .( a blank) wont you buy extra dry Rhinegold beer?

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