Wednesday’s ad is for Rheingold, from 1950. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress of radio, stage, film, and television Mercedes McCambridge talks about chasing rainbows but contrasts that by saying “nowhere [has she] found a beer to compare with New York’s one and only Extra Dry beer — Rheingold!”
Edward Jacob says
The old folks used to drink Rhiengold. I remember parts of the jingle (add) Here goes. My beer is Rhiengold the dry beer think of Rhiengold whenever you buy beer , its not bitter or sweet .( a blank) wont you buy extra dry Rhinegold beer?