Monday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, two couples are on a beach, and three of them were smart enough to be on the blanket drinking a beer. The fourth person is running in from the ocean, and his wife has already grabbed a can o Ballantine Ale for him and is holding it up as an incentive for him to come back.
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