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You are here: Home / Art & Beer / Beer In Ads #106: Budweiser, Age Old Partner With Fine Food

Beer In Ads #106: Budweiser, Age Old Partner With Fine Food

May 11, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Budweiser from the 1950s. The ad is positioning Budweiser as a food friendly beer. The dish in the center reads. “Age Old Partners — Fine Beer and Fine Food.” All the other dishes depict some of the foods they believe Bud will pair well with: pheasant, turkey, duck, beef, lobster, deer and fish. Having been to several beer dinners put on by Anheuser-Busch, I can’t say that Bud is a versatile as they suggest, and is frankly overwhelmed by most of those dishes. But it’s interesting to see them try to position it as an all-purpose food beer.

bud-dishes

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History



Comments

  1. Ales to Lagers says

    May 13, 2010 at 5:00 pm

    Haha this is hilarious…light American Lager’s go with everything….just like water

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