Beer In Ads #1077: Recipe For “The Grumps”

Monday’s ad is another one for United States Brewers Foundation, from 1943. It’s another one of the “morale is a lot of little things” series, in support of the troops during World War II. This one tells an odd tale. A husband with “the glooms” is cured when his wife lets him listen to his favorite program on the radio, a quiz show. Why did people sit in front of their radios to listen to them, when you can hear perfectly well from any spot in a room? Anyway, the ads with this gem. “A refreshing glass of beer or ale — a moment of relaxation … in trying times like these they too help to keep morale up.”