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You are here: Home / Art & Beer / Beer In Ads #1112: At The Word-Day’s End, There’s Rest … In Beer And Ale

Beer In Ads #1112: At The Word-Day’s End, There’s Rest … In Beer And Ale

February 24, 2014 By Jay Brooks


Monday’s ad is for the United States Brewers Foundation, from 1941. This is one of a series of pro-industry ads that the brewer’s trade group engaged in post-prohibition to show the brewing industry in a positive light. This one shows an older farmer resting after, presumably, a long day in the fields tending to the crops. His wife, however, is still hard at work pouring him a beer. I guess it’s not yet the end of the work-day for her.

USBF-1941-farmers

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



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