Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1159: Enjoy A Double Diamond Today

Beer In Ads #1159: Enjoy A Double Diamond Today

April 12, 2014 By Jay Brooks


Saturday’s ad is for the British beer by Inde Coope, Double Diamond Burton Pale Ale, from probably the 1950s. The ad shows a nice illustration of a tray with a bottle and two glasses, one full, with a second bottle about to be opened. But I confess I’m confused about this bit of the ad copy. “Get outside a Double Diamond and you feel more like yourself again.” Is “get outside” a British idiom for drink a beer?

double-diamond

Filed Under: Art & Beer, Beers Tagged With: Advertising, Great Britain, History



Comments

  1. The Beer Nut says

    April 15, 2014 at 2:35 am

    Yes, it’s just a question of perspective: you can say you’re pouring the beer into you, or you can say you’re getting outside it. It’s one of those hail-stout-yeoman-of-the-bar real-ale-twat idioms.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions

Recent Posts

  • Beer In Ads #4974: Vancouver Bock Beer & Sandwiches May 19, 2025
  • Historic Beer Birthday: Frederick Metz May 19, 2025
  • Historic Beer Birthday: Josephus Petrus Van Ginderachter May 19, 2025
  • Historic Beer Birthday: John Hinchliffe May 19, 2025
  • Beer Birthday: Sabine Weyermann May 19, 2025

BBB Archives

Go to mobile version