Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1159: Enjoy A Double Diamond Today

Beer In Ads #1159: Enjoy A Double Diamond Today

April 12, 2014 By Jay Brooks


Saturday’s ad is for the British beer by Inde Coope, Double Diamond Burton Pale Ale, from probably the 1950s. The ad shows a nice illustration of a tray with a bottle and two glasses, one full, with a second bottle about to be opened. But I confess I’m confused about this bit of the ad copy. “Get outside a Double Diamond and you feel more like yourself again.” Is “get outside” a British idiom for drink a beer?

double-diamond

Filed Under: Art & Beer, Beers Tagged With: Advertising, Great Britain, History



Comments

  1. The Beer Nut says

    April 15, 2014 at 2:35 am

    Yes, it’s just a question of perspective: you can say you’re pouring the beer into you, or you can say you’re getting outside it. It’s one of those hail-stout-yeoman-of-the-bar real-ale-twat idioms.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5201: Metzger’s Bock Beer February 13, 2026
  • Historic Beer Birthday: Mary of Burgundy February 13, 2026
  • Historic Beer Birthday: Henry C. Haefner Jr. February 13, 2026
  • Beer Birthday: Bruce Joseph February 13, 2026
  • Beer In Ads #5200: Now Is The Time To Enjoy … Stroh’s Bock Beer February 12, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version