Tuesday’s ad is for Amstel beer, before they added the “light.” It’s from 1961 and also has KLM Airlines as a part of the ad, perhaps a partnership ad. It would appear they were trying to position Amstel as a high-end premium beer.
Jay R. Brooks on Beer
Great ad! It’s a shame they don’t sell Amstel (as opposed to the light version) here in the U.S. When I lived in Amsterdam I always had Amstel on tap and have searched far and wide here in the U.S. to find it, but no such luck. In my opinion it’s much better than Heineken.