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You are here: Home / Art & Beer / Beer In Ads #13: Schlitz Here’s One I Can Understand

Beer In Ads #13: Schlitz Here’s One I Can Understand

January 1, 2010 By Jay Brooks

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It’s the first day of the new year, of course, and this year I’ll be highlighting beer ads every week day — Monday through Friday — instead of just once a week on Thursdays. I just have too many already collected that I think are wonderful and merit sharing, so I decided to make 2010 the year of the beer ad here at the Brookston Beer Bulletin. Some will be old, some from mid-century (the 50s, 60 and 70s) and other will be more contemporary. The only unifying theme is that I think they’re artistic, more clever than the usual beer ad or have something else going for them. Feel free to suggest an ad you like and, if I agree, I’ll put it in the queue.

The year’s first ad, from Schlitz, was published in 1952. I don’t know who the artist was, but it looks like many other Schlitz ads from the same period, so it may have been a house illustrator. But it seemed appropriate for today because it’s set in an art museum, where I believe all of these ads belong.

schlitz-art-musem-1952

Here’s One I Can Understand

This man may not be an art expert, but he knows fine beer when he tastes it. There are millions of people like him … people who like the taste of Schlitz so much that no other beer is in the picture for them.

Filed Under: Art & Beer, Just For Fun Tagged With: Advertising, History, Schlitz



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