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You are here: Home / Art & Beer / Beer In Ads #143: Schlitz, That’s What I Call Real Beer

Beer In Ads #143: Schlitz, That’s What I Call Real Beer

July 5, 2010 By Jay Brooks

ad-billboard
Monday’s ad is for Schlitz and will likely make anyone from CAMRA do a double take. Because the ad’s slogan is “That what I call real beer … no wonder it made Milwaukee famous.” But I don’t think most real ale or cask-conditioned fans are likely to agree. I’m not sure when the ads is from exactly, but given the scene I’d have to guess late 1940s or early fifties.

Schlitz-real_beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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