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You are here: Home / Art & Beer / Beer In Ads #1492: Faust Beer

Beer In Ads #1492: Faust Beer

March 12, 2015 By Jay Brooks


Thursday’s ad is for Anheuser-Busch’s “Faust Beer,” from 1915. While you may be familiar with the Faust that Anheuser-Busch put out in 1995, part of a trio of “American Originals” released that year, along with Muenchener and Black and Tan, the original Faust was first brewed in 1885. They were still brewing it at least thirty years later, when this ad is from. Despite the imagery of the Faust of German legend who made a deal with the devil, that’s not who the beer was named for, but for Tony Faust, the Oyster King of St. Louis, a restaurant owner and drinking buddy of Adolphus Busch.

A-B-1915-Faust

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History



Comments

  1. Beerman49 says

    March 14, 2015 at 12:33 am

    So how much were the damnations of it ifor either version? LOL

  2. Jess Kidden says

    March 14, 2015 at 7:59 am

    Looks like they’ve resurrected the Faust brand again, as a local St. Louis area draught beer.

    http://blogs.riverfronttimes.com/gutcheck/2015/02/anheuser-busch_resurrects_faust_the_130-year-old_beer_named_for_a_st_louis_legend.php

    There were also at least two other revivals after Repeal, besides that 1990s “American Originals” version, based on this can (pre-1950) and label (circa late ’70s based on the breweries listed).

    http://www.ebeercans.com/images/large/FT-6226.jpg

    http://i.imgur.com/DrnpIgi.jpg

    • Jay Brooks says

      March 14, 2015 at 7:15 pm

      Yeah, I saw that ABI was making Faust again on draft, but I didn’t realize about the others. As always, thanks Jess (not Jess).

  3. Jos Brouwer says

    March 19, 2015 at 3:11 pm

    I’m pretty sure Cornelius Faust from Brauerei Faust in Miltenberg (Franconia, Germany) won’t like this.

    • Jay Brooks says

      March 19, 2015 at 5:32 pm

      Heh, yeah, as I understand it this beer is the reason he can’t call his beer by his own name here in the states, and instead has to call it Miltenberger.

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