Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1492: Faust Beer

Beer In Ads #1492: Faust Beer

March 12, 2015 By Jay Brooks


Thursday’s ad is for Anheuser-Busch’s “Faust Beer,” from 1915. While you may be familiar with the Faust that Anheuser-Busch put out in 1995, part of a trio of “American Originals” released that year, along with Muenchener and Black and Tan, the original Faust was first brewed in 1885. They were still brewing it at least thirty years later, when this ad is from. Despite the imagery of the Faust of German legend who made a deal with the devil, that’s not who the beer was named for, but for Tony Faust, the Oyster King of St. Louis, a restaurant owner and drinking buddy of Adolphus Busch.

A-B-1915-Faust

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History



Comments

  1. Beerman49 says

    March 14, 2015 at 12:33 am

    So how much were the damnations of it ifor either version? LOL

  2. Jess Kidden says

    March 14, 2015 at 7:59 am

    Looks like they’ve resurrected the Faust brand again, as a local St. Louis area draught beer.

    http://blogs.riverfronttimes.com/gutcheck/2015/02/anheuser-busch_resurrects_faust_the_130-year-old_beer_named_for_a_st_louis_legend.php

    There were also at least two other revivals after Repeal, besides that 1990s “American Originals” version, based on this can (pre-1950) and label (circa late ’70s based on the breweries listed).

    http://www.ebeercans.com/images/large/FT-6226.jpg

    http://i.imgur.com/DrnpIgi.jpg

    • Jay Brooks says

      March 14, 2015 at 7:15 pm

      Yeah, I saw that ABI was making Faust again on draft, but I didn’t realize about the others. As always, thanks Jess (not Jess).

  3. Jos Brouwer says

    March 19, 2015 at 3:11 pm

    I’m pretty sure Cornelius Faust from Brauerei Faust in Miltenberg (Franconia, Germany) won’t like this.

    • Jay Brooks says

      March 19, 2015 at 5:32 pm

      Heh, yeah, as I understand it this beer is the reason he can’t call his beer by his own name here in the states, and instead has to call it Miltenberger.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5000: Bock Beer Always In The Lead June 16, 2025
  • Historic Beer Birthday: Max Delbrück June 16, 2025
  • Historic Beer Birthday: Harry MacElhone June 16, 2025
  • Historic Beer Birthday: Charles F. Wiedemann June 16, 2025
  • Historic Beer Birthday: August A. Busch III June 16, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version