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You are here: Home / Art & Beer / Beer In Ads #151: Budweiser, What An Acorn Needs Is Management

Beer In Ads #151: Budweiser, What An Acorn Needs Is Management

July 15, 2010 By Jay Brooks

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Thursday’s ad continues Bud week and is from 1937 and uses an odd bit of logic, equating an oak tree’s management of its seeds — or acorns — with the growing barley for making beer. I’m all for the idea that quality ingredients are necessary to brew a quality beer, but the analogy seems stretched a bit. There’s also an impassioned thank you from Adolphus Busch III for supporting American barley farmers and hop growers through buying Budweiser, the nation having just come out of the Great Depression. Finally, I love the reference to Shakespeare in the tagline at the bottom; “As You Like It .. In Bottles … In Cans.”

oak-life-09-13-1937-997-M

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Budweiser, History



Comments

  1. WTF says

    July 16, 2010 at 12:54 pm

    I think I’d rather have the bottle, given the state of beer canning technology in 1937.

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