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You are here: Home / Art & Beer / Beer In Ads #1536: Why Holland Limits Heineken To Its Closest Allies

Beer In Ads #1536: Why Holland Limits Heineken To Its Closest Allies

April 25, 2015 By Jay Brooks


Saturday’s ad is for Heineken, from 1966. This is sort of a nostalgic ad using imagery from wartime and specifically World War 2, which seems odd to me.

Heineken-1966-allies

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History



Comments

  1. Gary Gillman says

    April 27, 2015 at 12:04 pm

    The funny thing, “old Dutch brewing mastery” was only 70 years old or so, when the very new lager was perfected and replaced top-fermented beers. The endless ingenuity of the ad men, it never changes..

    Gary

  2. Beerman49 says

    April 28, 2015 at 12:00 am

    That ad was for British audience – “license” is spelled “licence”. Further, rarely did we see Heineken ads in the US (if at all) in 1966, even tho it was widely available.

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