Tuesday’s ad is for Falstaff, from 1963. Part of a series of ads from the early 1960s (see, for example Beer In Ads #225: Falstaff, This Is The One) in which they feature the slogan “For your Light-hearted moments … This Is The One.” One note, you may think that’s a bottle of Falstaff he’s holding, but it’s referred to as a “handy Glass Can.”
Glass can… because of the stubby shape surely.
I remember drinking this beer and others like it, from a cooler on the beaches near Provincetown, Cape Cod for example. At the time they seemed great. To my best recollection, I never thought that the beers tasted alike, of course they were similar but each had a house characteristic.
Nice ad, except they could have mentioned “light” more often.
Gary
The non-returnables then ended up in landfill, or, if tossed overboard on a fishing trip from a boat, at the lake/river/sea bottom.
Sidebar: Falstaff was the original beer sponsor for the Giants in SF (1958; that was the most-vended beer in the stands); they also sponsored the CBS Saturday Baseball “Game of the Week” (w/Dizzy Dean, who played for St Louis Cards plugging the StL brew during dead spots/during btwn-innings breaks, which then were no more than a minute & a half.
Who of we old farts remembers the “Old Pro” cartoon character w/a beer-bottle nose that was a staple of their TV ads back in the late 50’s? The ads featured him in a SNAFU – he’d blast out some OK for TV expletive (the one I remember was “Blast that fladderup”), then the bottle of Falstaff would appear & he’d be happy. & if I remember correctly, he also appeared in PaperMate pen ads same era (when ballpoints first hit the market).