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You are here: Home / Art & Beer / Beer In Ads #1592: Reflection Of No Bitterness

Beer In Ads #1592: Reflection Of No Bitterness

June 20, 2015 By Jay Brooks


Saturday’s ad is for Schlitz, from 1943. I’ve talked about this before, how oftentimes back in the earlier part of the century, products like beer were referred to as “friendly.” Here’s another example where Schlitz claims that “for millions of Americans the simple joy of companionship are made richer, deeper, more satisfying with a glass of friendly SCHLITZ.” Damn straight, skippy, I don’t want one of those unfriendly beers touching my lips.

Schlitz-1943-mirror

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Beerman49 says

    June 22, 2015 at 1:56 am

    1943, there were a lot of lonesome women around – nuff said.

  2. Chris says

    June 22, 2015 at 3:21 am

    I wonder what they would think of Pliney the Elder? All that nasty bitterness.

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