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You are here: Home / Art & Beer / Beer In Ads #1604: The ‘Crisp’ Refresher

Beer In Ads #1604: The ‘Crisp’ Refresher

July 2, 2015 By Jay Brooks


Thursday’s ad is for Ballantine Beer, from the 1950s. Using the tagline “… the crisp refresher,” the illustration is of a generic blue and red baseball team, and the copy states that Ballantine is presenting the “Yankees on TV and Radio.” Those are clearly not Yankees uniforms so I bet the ad was used in multiple markets and Ballantine sponsored several different teams, as well.

Ballantine-1950s-Yankees

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Beerman49 says

    July 3, 2015 at 10:27 pm

    Ballantine’s a NY brew, but those uniforms look more like the Dodger uniforms of the 50’s. Yankee Pinstripes were (& still are) distinguishable @ home; their road uni isn’t pinstriped. The only other logical possible is the Senators (which I can vouch for Ballantine sponsoring in the early-mid 60’s – I lived in DC area 1962-78). Iron City sponsored the Pirates, Schmidt’s the Phils (& maybe the A’s before they moved to KC mid-50’s), & National Boh the Orioles. Colors are wrong for the NY Giants & Bosox, close for the Senators (Nationals).

    There’s no inlkling of a team name on the front of the pitcher’s jersey, so Jay’s probably right that they used that generic copy & changed team names for local markets.

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