Thursday’s ad is for the American Can Company, from 1938. It’s for their “keglined” cans and includes a curiously feminine beer can (I don’t think I realized that cans could be male or female). But the text is pure gold. “I am a beer can. I have no past — no future. I belong to YOU. I was brand new when i was filled. I’ll never be used again. I am clean. I am safe. I am easy to carry, easy to stack. I protect the delicious flavor of beer and ale because I keep out harmful light.” Genius.
