Friday’s ad is from an earlier period, just before the golden age of poster, nearer the turn of the century, around 1905. It’s by artist Francisco Tamagno and is advertising Biere De Ville Sur Illon.

Here’s a short biography of the artist.

Francisco Tamagno was among the original movement of France’s fanciful graphic advertisement art tradition so popular around the Turn of the 20th Century, as it is now as vintage art. His signature style is influenced by his Portuguese heritage, infusing his French-themed art with bright, lively colors in highly pictorial settings. Born in Sintra, Portugal in 1851, in his early career, he was a portrait painter. He moved to Paris in the 1880’s to work as the house artist of the printer Camis; preparing theatrical playbills, and later graduating to posters for railroads, bicycle manufacturers and distillers. He died in Paris in 1923.