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You are here: Home / Art & Beer / Beer In Ads #1726: Grantland Rice For Rheingold

Beer In Ads #1726: Grantland Rice For Rheingold

November 1, 2015 By Jay Brooks


Sunday’s ad is for Rheingold beer, from 1940. Grantland Rice was a famous sportwriter, apparently known for his “elegant prose.” It’s also his birthday today. He wrote the sentiment that it’s not whether you won or lost, “But how you played the Game,” in a poem entitled “Alumnus Football.” He also did this ad for the “quicker quencher,” an odd nickname if ever there was one.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold



Comments

  1. TG says

    November 2, 2015 at 3:11 pm

    When the one great scorer comes
    to write against you name,
    He marks not that you won or lost,
    but how you played the game.
    -Grantland Rice, 1954

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