Tuesday’s ad is still another one for Budweiser, again from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a caricature of geeky brain — you can tell he’s smart because he’s wearing glasses and uses a fountain pen — up close, and the thoughts in his head that lead him to drink a beer.
Goofy drawing – but it brings back memories of the Varsity Grill, a college-crowd bar just off U of MD campus. Free peanuts (shells covered the floor when it was busy), & they didn’t card in the daytime, so before I & some of my pals turned 21 (MD didn’t lower age for beer & wine to 18 until 1972, when I was 23). Weekends, we went down to DC for beer (to buy for parties/drink in bars that catered to collegians – there were many near the borders), as legal age there was 18. I’m sure VG probably paid off the local cops to leave them alone (unless trouble started, then all bets were off & all got carded by the fuzz – they got shut down for a few days every so often, but never lost their license). Opening-6PM, 12-oz drafts (Bud or Schlitz) were 35 cents, pitchers $1.50.