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You are here: Home / Art & Beer / Beer In Ads #1751: Bear’s Black Label Football

Beer In Ads #1751: Bear’s Black Label Football

December 6, 2015 By Jay Brooks


Sunday’s ad is for Carling Black Label, from 1951. It looks like it was probably the back cover of a program for a football game, though it’s fairly low key, soft sell, just showing a bear playing football. The only hint that it’s a beer ad is the bear’s scarf, flapping in the wind as he rushes for a touchdown.

black-label-1951-football

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



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