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You are here: Home / Art & Beer / Beer In Ads #1870: Family Musicale

Beer In Ads #1870: Family Musicale

April 3, 2016 By Jay Brooks


Sunday’s ad is entitled Family Musicale, and the illustration was done in 1946 by Mead Schaeffer. It’s #2 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, at least four family members are performing — though it’s an odd combination of organ, violin, cello and harmonica — but it looks like a fifth is just arriving, case under his arm (with a possible sixth behind him), as the two apparently talentless men of the family watch. But at least they get to drink beer during the concert.

002a. Family Musicale by Mead Schaeffer, 1946

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



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