Wednesday’s ad is entitled After a Day in the Snow, and the illustration was done in 1947 by John Gannam. It’s #11 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of eleven people are crowded into a living room, all busy and doing something. Maybe it’s just me, but after a day in the snow I’d want to take a nap. They seem way too peppy. Must be the beer.
Early shades of Spudz McKenzie?
That sure looks like 4 young men managed to get 7 young women back to someone’s place for a beer.
“Beer makes you attractive” advertising goes way back, it seems.
After a day in the snow, you’d shed outerwear, kick back, & change clothes tomorrow – even in that era. But ads had to be pristine – thus the unreality.