Thursday’s ad is entitled An Evening of Bowling, and the illustration was done in 1949 by Douglass Crockwell. It’s #26 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, at least three couples, maybe more, are enjoying some beers during an evening of bowling. Surprisingly, beer and bowling do go together well, and it was a hugely popular game in the late forties. But even so, they seem to be throwing back quite a few.
