Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1933: Father’s Secret Recipe

Beer In Ads #1933: Father’s Secret Recipe

June 5, 2016 By Jay Brooks


Sunday’s ad is entitled Father’s Secret Recipe, and the illustration was done in 1952 by Douglass Crockwell. It’s #64 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, Dad stirs a dish heating on the table, presumably about to start serving it onto plates. Three of the guests watch with anticipation while one (maybe his son) looks over at Mom with a look that suggests that they’ve seen it all before. But at least there’s beer on the table.

064. Father's Secret Recipe by Douglass Crockwell, 1952

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5158: For Years, New York’s Only Real Bock Beer March 11, 2026
  • Beer Birthday: Hugh Sisson March 11, 2026
  • Beer In Ads #5157: The Belle Of The Bocks Is A Blonde! March 11, 2026
  • Beer Birthday: Carsten Berthelsen March 11, 2026
  • Beer Birthday: Mark Edelson March 11, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version