Saturday’s ad is entitled Clambake On The Beach, and the illustration was done in 1952 by John Gannam. It’s #70 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, another unrealistically well-to-do family has an amazing house a short walk from the beach, and they’re hosting a well-attended clambake around the 4th of July. Since this ad ran in July of 1952, the picture in the inset is colonial, showing three men, and the text accompanying it is about Samuel Adams and Thomas Jefferson (no idea who the third person is supposed to be) and their love of beer.
