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You are here: Home / Art & Beer / Beer In Ads #1951: Preview Of The Wedding Presents

Beer In Ads #1951: Preview Of The Wedding Presents

June 23, 2016 By Jay Brooks


Thursday’s ad is entitled Preview Of The Wedding Presents, and the illustration was done in 1953 by Haddon Sundblom. It’s #82 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a social event is taking place that I confess I don’t really understand. I always thought wedding gifts were wrapped so that no one, except the giver, knew what the gift was. But this is a “Preview Of The Wedding Presents” and people are drinking beer and looking at the gifts for a wedding. Were they wrapped? Will they re-wrap them? Why on Earth would you want to see your presents before you open them? That’s assuming that the bride and groom are even there, but I assume that’s supposed to be the bride front and center wearing white with a pen and notebook to list every present at the table next to her. This is one I really don’t understand.

082. Preview of the Wedding Presents by Haddon Sundblom, 1953

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



Comments

  1. Gary Gillman says

    June 24, 2016 at 10:22 am

    Jay, it was a custom, often in “society” families, to “show the presents” ahead of the wedding. I don’t think they were re-wrapped, but am not 100% of that part. This account explains it: https://books.google.ca/books?id=Wu_uw8aUE5wC&pg=PA340&dq=wedding+presents&hl=en&sa=X&redir_esc=y#v=onepage&q=wedding%20presents&f=false

    Gary

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