Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1951: Preview Of The Wedding Presents

Beer In Ads #1951: Preview Of The Wedding Presents

June 23, 2016 By Jay Brooks


Thursday’s ad is entitled Preview Of The Wedding Presents, and the illustration was done in 1953 by Haddon Sundblom. It’s #82 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a social event is taking place that I confess I don’t really understand. I always thought wedding gifts were wrapped so that no one, except the giver, knew what the gift was. But this is a “Preview Of The Wedding Presents” and people are drinking beer and looking at the gifts for a wedding. Were they wrapped? Will they re-wrap them? Why on Earth would you want to see your presents before you open them? That’s assuming that the bride and groom are even there, but I assume that’s supposed to be the bride front and center wearing white with a pen and notebook to list every present at the table next to her. This is one I really don’t understand.

082. Preview of the Wedding Presents by Haddon Sundblom, 1953

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



Comments

  1. Gary Gillman says

    June 24, 2016 at 10:22 am

    Jay, it was a custom, often in “society” families, to “show the presents” ahead of the wedding. I don’t think they were re-wrapped, but am not 100% of that part. This account explains it: https://books.google.ca/books?id=Wu_uw8aUE5wC&pg=PA340&dq=wedding+presents&hl=en&sa=X&redir_esc=y#v=onepage&q=wedding%20presents&f=false

    Gary

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests

Recent Posts

  • Beer In Ads #4449: My Maiden Name Was Rheingold May 26, 2023
  • Beer Birthday: Masaharu Morimoto May 26, 2023
  • Historic Beer Birthday: Nicholas Kessler May 26, 2023
  • Beer In Ads #4448: Miss Rheingold 1958 Drives A BMW May 25, 2023
  • Beer Birthday: Big Mike Moore May 25, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

May 2023
S M T W T F S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Apr    

BBB Archives

Go to mobile version