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You are here: Home / Art & Beer / Beer In Ads #1965: Dad Takes On All Comers

Beer In Ads #1965: Dad Takes On All Comers

July 7, 2016 By Jay Brooks


Thursday’s ad is entitled Dad Takes On All Comers, and the illustration was done in 1954 by Douglass Crockwell. It’s #96 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a backyard croquet match is taking place during a barbecue. And apparently Dad is a ringer. He stands smugly, while a young woman (his daughter?) is about to take her turn, and Mom is telling someone to shut up, perhaps trying to effect a loss for her husband. But she also has a tray of beer, which may help.

096. Dad Takes On All Comers by Douglass Crockwell, 1954-2

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



Comments

  1. beerman49 says

    July 9, 2016 at 1:58 am

    Gal’s croquet posture is WRONG – you stand perpindicular to the ball only when yours is touching another – put a foot atop yours to hold it in place & send the foe’s ball off course. Normal posture is to have the mallet between your legs, swing axis thru the spreadeagle. The artist got it all wrong – even the ball positions are goofy. I played the game a lot as a pre-teen.

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