Wednesday’s ad is entitled Friends Over on the Fourth, and the illustration was done in 1955 by John Gannam. It’s #109 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group sits in a back yard on the 4th of July watching the fireworks. And, of course, beer was being served, even during the fireworks themselves.
Again – why were these people so overdressed? Didn’t the artist have any clue? 4th of July is “slob suit” time – tees & jeans/shorts for guys; light blouses & shorts/capris for the gals – skirts/dresses are unreal!