Thursday’s ad is for Carlsberg Pilsner, though I’m not sure of the exact date. It could be as old as the 1890s, but it could also be a little later, possibly into the 1930s. Although the label, though hard to see, looks like it could be more modern so it could even be a more recent ad designed to look like it came from an older time. Either way, it’s a beautiful ad, and is reminiscent of Alphonse Mucha. Showing the four seasons of beer drinking, the tagline translates to “drink year round.” The four words below each season translate, via Google translate, to “easy, mild, tasty, and durable,” but I’m willing to bet that’s not exactly right. The artist’s name is in the lower left corner, but it’s written in a stylized lettering, and is hard to make out, something like Carten Raunt. But it’s a beautiful ad.
