Monday’s ad is for a Spanish brewery, Moritz in Barcelona, which was founded in 1856 and closed in 1978. Remaining family members started up the brand again a few years ago, contracting the brewing. This ad is for Epidor, a strong lager they debuted July 23, 1923. Given the strange face of the man in the ad, I’m not exactly sure who their target audience was or why they thought that would help sell beer. Does it make you want to drink their beer?
That poster isn’t cropped right. There’s supposed to be a line of copy below the guy that says “so strong it’ll kick your ass.”