Friday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “The Tavern.” Two men in suits sit at a fancy bar, reading the newspaper, eating popcorn and having a few beers. As the ad confirms, it’s a “friendly spot.”
![Bud-1962-this-calls-for-tavern](https://c8.staticflickr.com/6/5463/30912242671_1907ee55a6_o.jpg)