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You are here: Home / Art & Beer / Beer In Ads #2138: Hamm’s Acid Trip

Beer In Ads #2138: Hamm’s Acid Trip

December 27, 2016 By Jay Brooks


Tuesday’s ad is for Hamm’s, from 1974. It was created as an iron-on t-shirt design by RoAcH studios. And typical of the designs of that time, it looks to me like what the Hamm’s Bear would see after he dropped acid, chased with a Hamm’s, of course. Sitting by a stream, beer mug in hand, leaning on a beer can that’s about the same size as a man, and bright, colorful flowers all around, and the rays of the run peeking above the top of the can. Dude….

Hamms-1974-roach

Here’s a slightly brighter image, though it’s also a lot smaller.

Hamms-1974-roach-sm

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



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