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You are here: Home / Art & Beer / Beer In Ads #2140: “Double-Hopped” Is Why

Beer In Ads #2140: “Double-Hopped” Is Why

December 29, 2016 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, again from 1942. It’s another fairly odd cartoon with our two intrepid window washers, all in red, trading in their overalls for bathing suits. This time they’re at the circus, and diving off the high diving board, into the tiny bucket of water and bouncing over to the carousel, landing on a pair of camels, having snagged two bottled of ale along the way. A trick dive, indeed.vThe pun-filled ad is titled “‘DOUBLE-HOPPED’ is why it’s DOUBLE DRY .. and Double-Flavored, too!” I don’t think I realized that Pabst had made an ale, and it was called “Pabst Blue Ribbon Double-Dry Ale,” no less. The ad copy certainly suggests they were emphasizing the beer’s hop character, and then even mention the brewing process for this beer, or at least part of it.

Pabst-1942-circus

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



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