Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2146: Jean Hersholt For Pabst

Beer In Ads #2146: Jean Hersholt For Pabst

January 4, 2017 By Jay Brooks


Wednesday’s ad is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Mr. & Mrs. Jean Hersholt. He “was a Danish-born actor who lived in the United States, where he was a leading film and radio talent, best known for his 17 years starring on radio in Dr. Christian and for playing Shirley Temple’s grandfather in Heidi.” So he’s probably not too well known anymore, but apparently was well-known enough in his day that even today the Academy of Motion Picture Arts and Sciences still gives a Jean Hersholt Humanitarian Award at the Oscars. In addition to acting, he also translated over 160 fairy tales by Hans Christian Andersen into English — such as The Little Mermaid, the Emperor’s New Clothes and The Snow Queen (which Disney loosely based Frozen on — which were published in six volumes as “The Complete Andersen,” for which he was appointed a knight of the Order of the Dannebrog in 1948. And one las bit of trivia, he was the paternal half-uncle of Leslie Nielsen.

In the ad, the Hersholts, Jean and Via, are in their extensive library, sitting at a table surrounded by shelves of books. Two beers are on the table and Jean has a book and his pipe, though he looks much more comofrtable in this room than his wife does. He looks relaxed and is looking at her; she’s sitting up straight and staring into space.

PBR-1950-jean-hersholt-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Pabst



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests

Recent Posts

  • Beer In Ads #4460: Miss Rheingold 1958 Makes Pre-Game Predictions June 6, 2023
  • Beer In Ads #4459: Miss Rheingold 1958 Plays Tennis June 5, 2023
  • Frites Birthday: Eddy Cooremans June 5, 2023
  • Beer Birthday: Kevin West June 5, 2023
  • Beer In Ads #4458: Miss Rheingold 1958 Has Half The Work And Twice The Fun June 4, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

June 2023
S M T W T F S
 123
45678910
11121314151617
18192021222324
252627282930  
« May    

BBB Archives

Go to mobile version