Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2147: Gregory Peck For Pabst

Beer In Ads #2147: Gregory Peck For Pabst

January 5, 2017 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Mr. & Mrs. Gregory Peck. He “was an American actor who was one of the most popular film stars from the 1940s to the 1960s. Peck continued to play major film roles until the late 1980s. His performance as Atticus Finch in the 1962 film To Kill a Mockingbird earned him the Academy Award for Best Actor. He had also been nominated for an Oscar for the same category for The Keys of the Kingdom (1944), The Yearling (1946), Gentleman’s Agreement (1947) and Twelve O’Clock High (1949). Other notable films he appeared in include Spellbound (1945), The Paradine Case (1947), The World in His Arms (1952), Roman Holiday (1953), Moby Dick (1956, and its 1998 miniseries), The Guns of Navarone (1961), Cape Fear (1962, and its 1991 remake), How the West Was Won (1962), The Omen (1976) and The Boys from Brazil (1978).”

President Lyndon Johnson honored Peck with the Presidential Medal of Freedom in 1969 for his lifetime humanitarian efforts. In 1999, the American Film Institute named Peck among Greatest Male Stars of Classic Hollywood cinema, ranking at No. 12. He was named to the International Best Dressed List Hall of Fame in 1983.

In the ad, the Pecks, Gregory and Greta, are in their “modern” bar, with Gregory behind it, smiling at his wife as she appears to be talking to someone we can’t see. Also, there’s a tennis racket on the chair next to her and Mr. Peck does seem to be wearing tennis garb, although Mrs. does not. And how about that flower arrangement next to him, with the flowers sticking out of someone’s head. I guess that’s modern, too.

PBR-1949-gregory-peck-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Pabst



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5003: Old Reading Bock Beer June 19, 2025
  • Beer Birthday: Carla Jean Lauter June 19, 2025
  • Historic Beer Birthday: Alan Cranston June 19, 2025
  • Historic Beer Birthday: Angelo Poretti June 19, 2025
  • Historic Beer Birthday: John Gardiner Jr. June 19, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version