Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2247: Do You Ever See A Nervous Beer Drinker?

Beer In Ads #2247: Do You Ever See A Nervous Beer Drinker?

April 15, 2017 By Jay Brooks


Saturday’s ad is for Schlitz, from 1905. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this ad, Schlitz is once more beating the beer is healthy drum, but this one is priceless. “The malt in beer is a food to them; the hops a tonic. The slight percentage of alcohol is an aid to digestion, and that means more food.” Not to mention: “The habit of beer drinking gives the body the needed fluids.” Hydrate, people, hydrate! So there you have it. “That is why beer is prescribed for nervousness. That is why beer-drinking nations scarcely know what nervousness is.”

Schlitz-1905-nervous

Filed Under: Art & Beer, Beers Tagged With: Advertising, Health & Beer, History, Schlitz



Comments

  1. moepeppers says

    April 16, 2017 at 3:22 pm

    Oh,my nerves!

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Historic Beer Birthday: Nicholas Bastendorff October 8, 2025
  • Beer Birthday: Garrett Marrero October 8, 2025
  • Beer In Ads #5098: Hull’s Brown October Ale October 7, 2025
  • Historic Beer Birthday: Paul Reising October 7, 2025
  • Historic Beer Birthday: William Treadwell Van Nostrand October 7, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version