Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2320: How To Win Friends And Affluent People

Beer In Ads #2320: How To Win Friends And Affluent People

June 27, 2017 By Jay Brooks


Tuesday’s ad is for Carling’s Red Cap Ale, from 1960. In this ad, showing an iron gate with a red cap, along with a mug of beer and a bottle of Red Cap Ale. But it’s again the tagline that stands out: “How to Win Friends and Affluent People.” I’m not even quite sure what they mean by that. It’s similar to Dale Carnegie’s “How to Win Friends and Influence People,” but changes the last part to “affluent.” The text offers no answers, so it’s not really clear what they were after.

carling-red-cap-ale-1960-friends

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carling, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg

Recent Posts

  • Beer In Ads #5130: Bishop And Smitty Says Bock Beer December 2, 2025
  • Beer Birthday: Bob Pease December 2, 2025
  • Beer In Ads #5129: Call For Gem Bock Beer December 1, 2025
  • Beer Birthday: Susan Boyle December 1, 2025
  • Historic Beer Birthday: William Krug December 1, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version