Friday’s holiday ads are for Pilsner Urquell, in honor of it being National Lager Day. And one of the best is without a doubt is the original pilsner, Pilsner Urquell. I don’t believe the ads are more than a few years old, but I love the faux stained glass look of them. Who wouldn’t love those in their beer room, with the light streaming through into your own private church of beer?

The first two words mean “Inspiring taste” in Czech, but I don’t know what the third word means. Anybody know?

I think the iconic bottle ad is my favorite, but they’re all pretty cool.