Wednesday’s holiday ad is also for Ballantine, this one from 1953. It shows an invisible refrigerator outdoors during winter, with the idea that the reader will equate Ballantine beer with the “Flavor that chill can’t kill,” whatever that means.
Wednesday’s holiday ad is also for Ballantine, this one from 1953. It shows an invisible refrigerator outdoors during winter, with the idea that the reader will equate Ballantine beer with the “Flavor that chill can’t kill,” whatever that means.
The reference might be to when something is too cold your taste buds get numbed out and you can’t taste a product’s flavor. It that’s the case, the ad copy does nothing to explain the point.
Mr Nuts – you’re correct regarding beer, especially the darker ones. We beer geex cup our hands around big dark brews that come off the tap too cold; even low ABV darks (“session” stouts, porters, Scotch ales, & dark lagers) most often taste better at 50-55 deg than at 38-45 deg (no chilled glass, please!).
Your mouth warms up frozen anything enough so you taste what’s melted – as in popsicles/ice cream (the latter should be gelid vice frozen to be scoopable easily). Frozen beer (we’ve all forgotten about a warm beer we put in the freezer to cool quickly) doesn’t release much taste in the icy sludge at the top of the can/bottle once you open it. Even if you let it thaw completely before opening, it’s not likely to taste the same as a properly-cooled one from the same 6-pak or case.