Sunday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in lace on the tablecloth. It’s a pretty fancy setting with fine china, a bouquet of roses and shiny candlesticks, along with a bottle and glass of Pabst at each place setting.
