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You are here: Home / Art & Beer / Beer In Ads #2702: What’ll You Have In Lace

Beer In Ads #2702: What’ll You Have In Lace

July 15, 2018 By Jay Brooks


Sunday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in lace on the tablecloth. It’s a pretty fancy setting with fine china, a bouquet of roses and shiny candlesticks, along with a bottle and glass of Pabst at each place setting.

pbr-1953-lace

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



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