Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1969, and features the headling “Good Taste Runs In The Family,” and shows the family of draft, bottles, and cans. And, of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob. Period.”
Nice job with all the Michelob advertisements. I was born in 1959 and can barely remember the first bottles that were used. Of course that was from cleaning up after some of my parent’s parties. I have some of those original 9″ bottles. My goal is to acquire two cases to use for some home brew. I actually have a three pack with labels. Have you ever seen or heard about a three pack? Well those great images that you assembled still work. That is to say that while looking them over I found myself headed to the garage to my beer fridge. And yes! There were some Michelob Amberbock’s calling my name. So I rewarded myself with a cold one. I appreciate the fine job you’ve done with your images and history.