Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2751: You Can’t Beat It

Beer In Ads #2751: You Can’t Beat It

September 2, 2018 By Jay Brooks


Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1946, features a woman gardener (as evidenced by the hoe she’s holding) who has a glass of beer held up to her lips. She looks like she stopped as she was about to take a sip and gave a side glance to someone watching her. Her smile seems to say. “Yeah, I’m going to drink it. You got a problem with that?”

Schaefer-1946-beat-it

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer Birthday: Paul Segura March 16, 2026
  • Beer Birthday: Steve Hindy March 16, 2026
  • Beer In Ads #5166: Hey! It’s Bock Beer Day To-Morrow! March 16, 2026
  • Märzen Madness 2026 March 16, 2026
  • Historic Beer Birthday: William Peter Sr. March 16, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version