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You are here: Home / Art & Beer / Beer In Ads #2751: You Can’t Beat It

Beer In Ads #2751: You Can’t Beat It

September 2, 2018 By Jay Brooks


Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1946, features a woman gardener (as evidenced by the hoe she’s holding) who has a glass of beer held up to her lips. She looks like she stopped as she was about to take a sip and gave a side glance to someone watching her. Her smile seems to say. “Yeah, I’m going to drink it. You got a problem with that?”

Schaefer-1946-beat-it

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer



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