Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2767: Paulette Goddard’s Antique Shop

Beer In Ads #2767: Paulette Goddard’s Antique Shop

September 18, 2018 By Jay Brooks


Tuesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1948, features American actress Paulette Goddard holding a glass of beer, and there’s another photo of her in the background holding an armload of antiques. That’s because, according to the ad, she’s opened an antique shop in Pomona, New York. I’m not sure what that had to do with anything, but maybe that’s how Schaefer got her to appear in the ad.

Schaefer-1948-paulette-goddard

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5185: It’s Bock Time January 28, 2026
  • Beer Birthday: Shane McNamara January 28, 2026
  • Historic Beer Birthday: John Goetz January 28, 2026
  • Beer Birthday: Jean-Marie Rock January 28, 2026
  • Beer In Ads #5184: The “B”s Are Here, Bruton Bock Beer January 27, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version