Thursday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1966, features a couple skiing, and who both look cold. He’s looking off in the distance, but she’s eyeing the two cans of Genesee she’s holding in her hands. I think it’s possible he’s not getting any beer.