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You are here: Home / Art & Beer / Beer In Ads #285: Set Up The Fun With Light Refreshment

Beer In Ads #285: Set Up The Fun With Light Refreshment

January 10, 2011 By Jay Brooks

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Monday’s ad from the 1950s for Schlitz. It’s a bowling ad with a pun. “Set Up the Fun with Light Refreshment.” It cracks me up that he can’t put down the bowling ball long enough to drink his own beer, he needs help.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Pistol Pete says

    January 11, 2011 at 8:14 am

    You can see she is not bowling. She has a dress on. She could be an opponents girlfriend trying to spoil his game by getting him drunk.

  2. Mr. Nuts says

    January 11, 2011 at 10:58 am

    Man, I wish I could find a woman who’d serve me beer like that.

  3. beerman49 says

    January 25, 2011 at 12:04 am

    I spent many hrs over 40 yrs in bowling alleys – 1st time @ the Palace in Fresno (1957) that still had pin boys! NEVER have I ever seen somone drinking anything w/ball in hand. That ad crax me up.

    Dream on, Mr Nuts – it’ll likely never happen unless she has a bottle of one of your faves with a long straw in it & holds the bottle 🙂

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