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You are here: Home / Art & Beer / Beer In Ads #2898: If Only I Had A Glass Of Cold Three Horseshoes Beer!!

Beer In Ads #2898: If Only I Had A Glass Of Cold Three Horseshoes Beer!!

February 7, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Van Roy Wieze, from the 1940s, IĀ believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. TheĀ Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster features a man sitting in the sand on what I can only assume is a very hot day. The text at the bottom, “Had ik nu maar een glas koud Drie Hoefijzers Bier!!,” translates to “If only I had a glass of cold Three Horseshoes Beer!!”

De-Drie-Heofijzers

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands



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